Thirty Seconds to Sell —Grading every Super Bowl movie trailer
The Super Bowl is often a launching pad for trailers for some of the biggest movies of the year — here’s what we thought
The NFL has produced some high-quality drama, and a few high-quality movies, over the 100 years of its existence. The league’s championship game, the Super Bowl, has warped into something that represents not just the greatest team in the league, but also the current cultural climate. Ads featuring appearances from Post Malone, Maisie Williams, and countless other celebrities were aired throughout the game. We also got our fair share of promotion for programming on Fox, the game’s broadcasting home for this year, and a few political ads that highlighted the tumult leading up to the 2020 election.
Most importantly, though, fans were able to tune in and catch a glimpse of a few upcoming blockbusters headed to movie theaters in the coming months. Super Bowl ads were going for a rate of about $5 million for a 30-second ad, so it’s fair to wonder if these studios spent the…


